The channel construction of the woodworking machinery enterprise must find countermeasures combined with their own conditions

problem: channel resources distribution

it is well known that the channel is very important to product marketing, channel resources distribution, make leading enterprises can use the monopoly competition market further highland, and general business can only survive in the cracks. Under the market transition, the spread of the Matthew effect is not good for the industry as a whole. Even at the expense of market transformation for price to keep strong weak enterprises, however, the unfair of distribution channels will be sucked dry promising small and medium-sized enterprises, moreover, the overall strength of the channel is not on the market today for instead of exchange for money. Channels of distribution imbalance is not conducive to the development of the market healthy. Once let some empty has its table enterprises grasp the market direction, the only delay the speed and direction of woodworking machinery industry, hinder the transformation of the market.

methods: combined with the actual specific issue concrete analysis

first, can participate in various professional woodworking machinery exhibition or seminar, improve their awareness, strive for more cooperation opportunities. Second, can make full use of governments at all levels to build platform, with the aid of administrative guidance power, attract customers. Third, gradually establish and perfect the intermediate links of less marketing channels, and adopt reasonable pricing strategy in order to reduce the intermediate costs, and improve efficiency. Fourth, woodworking machinery, small and medium enterprises also must be rich content, update products, rich features, aiming at all kinds of different people develop different woodworking machinery products, to carry out targeted integration promotion, such ability in the intense market competition.

so, woodworking machinery enterprise channel construction, must find countermeasures, combined with their own conditions, analyzing the specific problems only after the multiple test of market competition, enterprises can effectively use the advantages of resources integration, to find the suitable for enterprise development of the construction of the channel. In the face of the cruel market competition, woodworking machinery enterprise to improve product quality, also should pay attention to the value chain management, so that the available resources to best effect.