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German World Media Supports Tool Supplier Walter's PR Activities in China
From 2010, German World Media Public Relations Consulting Co., Ltd. and its Beijing branch will support the public relations activities of Walter Greater China. Walther AG is a multinational company dedicated to the development, production and sales of carbide metal cutting tools, with 2,700 employees worldwide. World Media will support Walter in media positioning, exhibitions and PR activities. Since the middle of last year, World Media has strongly supported its public relations work in the German-speaking region as the leading public relations company of the Walther Group. The internationalization of public relations work is the focus of the Walter Group's media work. 'We chose World Media because they have rich manufacturing experience, they have companies in China, and they have confidence in our products, services and target markets,' said Mr. Sun Huan, manager of Walter Greater China National Marketing Department. Walter has a wholly-owned subsidiary in Wuxi, Jiangsu, southern China: Walter (Wuxi) Co., Ltd. The company has 170 employees. Walter has a total of 200 employees throughout Greater China. The representative office of German World Media Public Relations Consulting Co., Ltd. established in China in 2007. It is the first German PR consulting firm to enter China.