Wenling Machine Tool became one of 22 national pilot units

The Wenling machine tool industry has taken a new step in brand building. The reporter learned from the Municipal Economic and Information Bureau that the first batch of national industrial cluster regional brand building pilots received the license from the Ministry of Industry and Information Technology in Shanghai. The machine tool industry in Wenling is in Among the 58 application units, it broke through and became one of the 22 national-level pilot units. 'Brand is another manifestation of corporate image and value. Today, when Wenling's industrial economy is dominated by quality and efficiency, and the construction of a strong industrial city is constantly being promoted, Wenling machine tools have been included in the national industrial cluster regional brand building pilot, opening the door for Wenling. Regional brands and upgrading of the industry level have added another bargaining chip.' Lin Xinde, deputy director of the Municipal Economic and Information Bureau, said happily that cultivating regional brands will help strengthen the industrial value chain, enhance the aggregation effect of production materials and customer groups, and enhance the industry and enterprise groups. popularity and reputation. Looking back on history, the machine tool industry in Wenling was very popular in the 1970s and 1980s. The dump trucks of Wenling General Machinery Factory and the bull head planer of Wenling Machine Tool Factory were all well-known in China. After decades of development, Wenling has gradually formed a pattern dominated by machine tools, assembly lines and various types of cutting tools, and has also won the title of 'China's Famous Tool City'. Lin Xinde told reporters that in the past few years, machine tool companies in Wenling have realized the importance of brands. Today, the registered trademark ownership rate of enterprises in the city's machine tool industry has reached 98%. Trademarks, Wufu, Fuling Electric Appliances and other famous trademarks in Zhejiang Province. There are even companies that have acquired German companies, trying to use Germany's brand and network advantages to speed up the pace of exporting machine tools to the international market. It can be said that Wenling machine tool equipment manufacturing is developing in the direction of innovation, merger, clustering, informatization and branding. It is reported that the Ministry of Industry and Information Technology will organize a brand cultivation expert group and professional institutions to provide professional support for the pilot work. The pilot areas that have completed the work objectives of the implementation plan will be evaluated by experts organized by the Ministry of Industry and Information Technology. The pilot areas that have been rated as excellent and meet the conditions of the demonstration area will be awarded the title of 'Industrial Cluster Regional Brand Building Demonstration Area'.