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Woodworking machinery enterprise core strategy: the deepening regional markets to expand local influence
, woodworking machinery, find out the gap between the cover board
to learn from others' advantages, make up for my own shortcomings, is a shortcut to the rapid growth. In woodworking machinery design, quality, service and after-sales aspects such as the gap between itself and the big brand dealers, to find a way to make up for their weaknesses.
, woodworking machinery, based on the local market to build their own marketing network
in the big brand less permeability is not very high, the network coverage area, especially the three or four line city, small brand dealers can according to their own circle of connections in place, take the lead in building their own marketing network and priority in local markets.
big brand woodworking machinery market sinking start-up, really want to completely cover three or four line city also need a period of time. So small brand dealers only in the local market to build a strong marketing network, the first step in time, even after a tally with big brand dealers to come, it is also very difficult.
, adjust measures to local conditions, provide can meet the demand of local consumers personalized woodworking machinery
adjust measures to local conditions, from set out actually. Small brand dealers according to the local cultural customs, local consumer demand characteristics, negotiate with factory production in accordance with local requirements of personalized woodworking machinery.
, woodworking machinery, rapid spike core advantage developed acme
distance woodworking machinery brands general enterprises, large sales system, in the woodworking machinery production, delivery cycle is relatively small brands more slowly, and small brands in woodworking machinery production, shipping transportation, installation, service, faster response time advantage is more prominent.
rapid spike this core advantages, efforts should be made to make it to the limit.
the big brands for the dealer has many innate advantages, but running a small brand is not good for nothing, we need to do is based on the local market, the construction of a local marketing network and become bigger and stronger to do deep!