Woodworking machinery enterprise still need to continuously strengthen the brand innovation

compared with foreign advanced woodworking machinery brands, domestic woodworking machinery brand in economic strength, product quality and research level, management foundation, market marketing ability, etc, there are quite a gap. At the same time, the current domestic woodworking machinery enterprise short-sighted behaviour exists in the brand strategy, product strategy is limited to product sales. This situation lead to domestic woodworking machinery enterprise to brands that are numbered, while in a foreign country can hardly see domestic woodworking machinery brand quality in the market of the seats.

indeed, because most of the domestic woodworking machinery enterprise on a smaller scale, domestic woodworking machinery brand to large-scale advertising, brand awareness is difficult to improve, some agents mercenary short-term business concept also caused damage to the enterprise. In addition, the high quality product and the current situation of excess supply low quality products for domestic woodworking machinery enterprises.

　　“ Pain points throughout the &; Problems need to solve

after a large number of consumer demand research and user feedback after collection, to & other; The heart of the craftsmen & throughout; From the individual consumer groups & other; Pain points throughout the &; To solve the problem, break the woodworking machinery industry management concept of homogeneity is the focus of the woodworking machinery industry development. So the era of woodworking machinery enterprises need to seize the Internet consumer demand of individuation, differentiation trend, initiate a future-oriented, user-oriented requirements standard products and solutions to innovation.

to continuously strengthen the brand innovation

woodworking machinery enterprise must in the brand construction and propaganda, cultivate enterprise crisis consciousness, and establish a series of brand crisis measures. First of all, woodworking machinery enterprises need to develop a set of perfect development strategy, starting from the enterprise overall, long-term development as the goal, to decide the development direction of woodworking machinery enterprises, the allocation of resources, etc. Secondly, woodworking machinery enterprise needs to establish the overall public relations and the marketing idea and competitive consciousness, improve staff knowledge and understanding of brand crisis, produce certain psychological prevention ability, not in crisis. Again, woodworking machinery enterprise must strengthen anti-counterfeiting, don't let the own brand become the counterfeiting of others & other; Umbrella & throughout; , fake and inferior products & other; Rife throughout the &; Not only conducive to the sale of their products, also caused irreparable damage to the influence of the brand. Finally, woodworking machinery enterprise must be the correct brand extension, when using a successful brand to promote new products, woodworking machinery enterprises must pay attention to the rationality of the brand extension and uniformity, products and brands to appropriate separation.

in & other; Positioning & throughout; Age, woodworking machinery brand can run & other; Concept & throughout; , namely the & other products. Features & throughout; , it depends on the environment of a single advertising and immature technology conditions. Today can product fails, iterative speed greatly, competitors imitate, features not & other; Throughout the &; Will be a trend. Truly worthy of careful management, is similar to & other; Innovation & throughout; 、“ A fever & throughout; 、“ Originality & throughout; So more fundamental & other; Ideas & throughout; 。 Manages the idea to keep the brand young, also can let the advertising has a continuity of the burnout.