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Woodworking machinery strength growth needs
any branding is a time of precipitation, woodworking machinery brand is no exception. Woodworking machinery enterprises from small to large development process, without peripheral market for their support. Any brand of woodworking machinery's brand influence in the region are self-evident. Instead of spending big energy to grab someone else's & other; Territory & other; , be inferior to grasp their own & other; Home & other; 。
is due to local companies, whether relationships, social resources, logistics condition occupies a unique advantage. For their own & other; Home & other; , woodworking machinery enterprise is not expensive advertising, logistics service is low cost, and due to the influence of the local brands, marketing performance and efficiency can be beautiful, really is low pay higher returns. So good care of the local resources, and put himself firmly grasp the surrounding market, behind the lay a solid foundation for future expansion.
Chinese jiangshan, woodworking machinery enterprise to seize market, become national famous brand woodworking machinery, can achieve the effect is not a short time. But now a lot of woodworking machinery enterprises eager to the present situation of woodworking machinery industry brand development, work hard at all costs, to join the national investment promotion of woodworking machinery. But the pace of investment promotion once cleared, woodworking machinery enterprise's own conditions is not mature, possibly will cause irreparable.
in the first place for marketing terminal woodworking machinery agents, may encounter do not deliver the goods on schedule, and the serious problem of after-sale advertising does not reach the designated position, etc. According to the survey, a lot of woodworking machinery agents, enterprise once signed with the agent, the early stage of the store opening may give a little marketing support, but then no longer and its management, is not really woodworking machinery companies don't want to give support, but the ability is limited, puff. Resulting in early spread point easily, later maintenance is difficult.
second for woodworking machinery enterprise itself, each pair of the expansion of a region, its own resources and the human will have to increase, power production but also need to improve. First, due to the different regional characteristic, the corresponding research and development of product innovation will have different requirements, the corresponding equipment and personnel costs will increase; Secondly, because the custom characteristics of woodworking machinery, far from the regional logistics cycle is too long, or need to take delivery and after-sale problems caused by the logistics, must either to the appropriate regional centers set up production base.