Japanese media: Japanese companies should deeply cultivate China's industrial robot market

by:Gewinn     2022-05-16
Japan's Kawasaki Heavy Industries will cooperate with Chinese handling machine manufacturers to develop industrial robot business, provide production line solutions for Chinese auto manufacturers and other customers, and sell high-efficiency production line equipment that combines robots and parts handling devices. Kawasaki Heavy Industries does not only sell single pieces of equipment, but strives to catch up with European manufacturers who are leading the way with the suggested sales model by selling complete sets of equipment. It is estimated that in 2017, China's industrial robot market will account for one-third of the world's. Japanese companies, wary of entering the Chinese market due to concerns about technology leaks, have finally begun to expand the market and gradually promote the localization process. Japanese industrial robot manufacturers have had cases of cooperation with Chinese companies. For example, Yaskawa Electric invested about 20% in Chinese welding machine manufacturers in 2013. However, most of the cooperation is at the production and sales level, and the business of proposing complete production line solutions for customers is very rare. Kawasaki Heavy Industries will set up a joint venture with a handling equipment manufacturer in Chongqing as early as June. The investment ratio and capital fund are currently being negotiated, and Kawasaki Heavy Industries is expected to contribute more than 50%. The joint venture will propose efficient production line solutions for customer companies, and promote the sales of Kawasaki Heavy Industries robots and handling devices of Chongqing manufacturers. Mainly for automobile manufacturers, it provides equipment combination solutions for production lines such as welding and painting. In the future, the joint venture may also produce simple robots. Japanese car manufacturers basically have the ability to combine robots and handling equipment by themselves, but in China, the proposals of equipment manufacturers have great influence. One of the advantages of European manufacturers such as the Swiss ABB Group is the ability to provide solutions. Kawasaki Heavy Industries' Jiangsu plant, which started production in June, plans to increase sales in China's industrial robot business by 4.5 times to 45 billion yen by 2020. Japanese robot manufacturers have been cautious about entering the Chinese market due to concerns about technology leakage. However, according to the statistics of the International Federation of Robotics, the sales volume of industrial robots in China in 2014 exceeded 56,000 units, the highest in the world. Japanese companies believe that China's industrial robot market will continue to expand in the future and is accelerating the process of localization.
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