The German Machine Tool Association actively helps companies develop the Chinese market

by:Gewinn     2022-05-21
In 2012, Germany exported 2.6 billion euros of machine tools to China, a year-on-year increase of 13%, lower than the 34% increase in 2011, accounting for 27% of Germany's total exports. In 2012, due to the slowdown of China's economic growth and the slowdown of investment mainly by small and medium-sized enterprises, orders from China also decreased. For the Chinese market, the German Machine Tool Association provides the following four service modes for member companies: 1) Provide traditional assistance by participating in Chinese exhibitions in the form of government-funded enterprise federations, such as CIMT in Beijing and CNC Machine Tool and Metalworking in Shanghai At the MWCS exhibition, the German Machine Tool Association is the largest foreign exhibitor; 2) Provide different regional support to major industrial cities in the form of technical seminars for customers and potential users. In 2012, the key areas are Wuhan, Guangzhou and Chongqing; 3) Provides sustainable support through the Shanghai office, with a focus on information on research, innovation and trade policy measures by China's central government and provincial and municipal leadership. Build an online platform for regular meetings with the leadership of Chinese branches and member companies - China Machine Tool Management Conference, analyze China's official production data and actual changes in local competitors' sales and customer relations, etc. The user industry provides quarterly journals and industry reports, as well as analysis of market opportunities in Zhejiang, Shandong and Yunnan, and plans to expand services to medical technology and Sichuan and Chongqing areas; 4) Extensive research on the technological competitiveness of China's machine tool manufacturing, research focuses on the selection of leading of Chinese manufacturers, also interviewed some Chinese machine tool users and suppliers of important system components related to machine tool development, using specific technical characteristics as the distinguishing criteria between local manufacturing and imported high-tech, to define the current state of China's independent production and assess the pace of further development in the future. The German Machine Tool Association usually reminds enterprises to pay attention to the changes in machine tool demand in the Asia-Pacific region. The challenge facing the association is to maintain a high share of German technology in the rapid development of machine tools. How can SMEs create new growth points through local added value, guarantee and create new growth points employment.
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