The rapid development of machine tool manufacturing industry of Japan Brothers Group
According to a report on the Japanese J-CAST website on November 20, the famous Japanese enterprise Brothers Group announced on November 4, 2014 that it will increase the estimated profit for the March 2015 period by 2 billion yen (about 112 million yuan), It increased to 51 billion yen, which is 2.7 times the figure for the same period in 2014. If realized, it will be the company's highest profit in the past eight years. According to the analysis of J-CAST website, it is its machine tool manufacturing department that provides a huge impetus for the development of Brother Group. This century-old enterprise is now undergoing a magnificent transformation. It is reported that the Brothers Group was founded in 1908, and the founder Yasui Kenji has an infinite love for all kinds of machinery. The embryonic form of the Brother Group was the 'Yasui Sewing Machine Chamber of Commerce' founded by Yasui Kenyoshi. At that time, Yasui Kenyoshi began to repair and sell sewing machines at his home in Nagoya. After that, Yasui Kanyoshi's eldest son Yasui Masayoshi and other descendants inherited his father's business and founded the Yasui Sewing Machine Brothers Chamber of Commerce in 1925. At that time, the most popular sewing machine in the world was the 'singer sewing machine' made in the United States, and there were almost no domestic sewing machines in Japan. Under the guidance of the spirit of 'making industries that need to be imported into industries that can be exportedIn 1928, Yasui Masayoshi and others developed a special sewing machine for sewing straw hats. They named this sewing machine 'Showa San-Type Sewing Machine' and took down the name 'Brother' for their own brand, which reflected the spirit of their brothers' cooperation. The origin of the Brothers Group's name. In 1932, household sewing machines were successfully mass-produced, and Brother sewing machines gradually entered the world, leaping ahead of singger sewing machines. The household sewing machines produced by Brother Group have established a good brand image for them, which has also laid the foundation for their diversification policy of being proactive and not afraid of failure after World War II. After World War II, Brother Group's household sewing machines were exported to Europe and the United States, and were favored by consumers. At the same time, they also established consumers' trust in the 'Brother' brand. Later, they practiced the policy of diversification and began to set foot in the home appliance market such as washing machines and electric fans. They even involved motorcycles and musical instruments. Brother Group's diversified management has a long-term positive impact on the company's development. In 1960, the typewriter developed by Brother Group laid the foundation for the information and communication machine business that later became the backbone of their enterprise. In 1984, the Brothers Group also became the exclusive provider of typewriters for the Los Angeles Olympics. On the other hand, Brother Group also actively develops new products and injects electronic technology into mechanical products. In 1971, Brother Group became the first company in the world to successfully develop high-speed dot matrix printers. This is a milestone in today's printer market and has won a good reputation both in Japan and abroad. In the late 1980s, Brother Group started to develop fax machines and laser printers, which laid the foundation for the development of their information and communication equipment business today. According to the analysis of the J-CAST website, although the diversified management policy of Brother Group has failed at times, they are quite different from other companies during the Japanese bubble economy period. They are not interested in 'financial management' such as investing in real estate and stock trading, but are wholeheartedly developing the industry. Therefore, in the 1990s when Japan's economic bubble collapsed, they were able to cheer up quickly, and launched a new product for the United States, where electronic computing was greatly popularized - a composite machine integrating fax and printing functions, which was a great success in the American market. In addition, in addition to the information and communication industry, Brother Group is also supported by the machine tool manufacturing industry. Manufacturing mobile phones requires grinding metal casings, and a machine called 'TappingCenter' is used, which is an area that is very much in demand. In the field of smartphone parts production, many Japanese companies are vying to cooperate with well-known companies such as Apple in the United States. Under such strong competitive pressure, Brother Group's machine tool manufacturing department still achieved a 93% year-on-year increase in the financial settlement in September 2014. The machine tool manufacturing industry also promoted Brother's largest profit in 8 years. a major source of . According to the J-CAST website, the Brother Group, which is not afraid of failure and has the courage to innovate, has a lot to learn.